What to Look For When Choosing Digital Marketing Channels

Digital marketing channels

Even if Small and Medium Businesses (SMB) are still investing in traditional marketing (mostly direct mail, print Yellow Pages, newspapers, etc.), they’re starting to embrace digital marketing to promote their businesses.

Mostly, it’s to compete against larger competitors and increase their market share.

But also there are perceptions concerning ROI that tend to favor digital channels. According to BIA/Kelsey’s Local Commerce Monitor, Wave 19 survey, traditional media, even with the highest usage, had the lowest perceived ROI.

This was not the case with digital channels, on the contrary, the perceived ROI was higher.

So, what are SMB’s looking for to choose digital, new ways of marketing and advertising? The same survey states that it’s basically three aspects:

  • Ease of use
  • Reliability
  • Cost effectiveness

If you’re looking to promote your business and generate more leads, why not combining the “personal” touch of traditional marketing and at the same time use top technology customized for your business needs with Pay per Call through Ring Router?

The platform that Ring Router provides is easy to use, reliable and cost effective. For more information about how we can help you to generate qualified leads and grow your business, contact us to the number (857) 401-8096.