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Seven tips to step up your content marketing campaign

Content marketing is a great, but often overlooked way to promote your business. Because of it’s non-threatening approach, most consumers won’t be scared off by content marketing tactics as they would by more pushy marketing strategies. A well-executed content marketing campaign can generate interest in your brand and establish your business as a reliable source of information about a given field. Many content marketing campaigns get off to a great start but begin to falter when content producers start running out of ideas. Here are seven tips to step up your content marketing campaign.

Create a content marketing calendar

According to one survey, only 44% of marketers say they have a documented content marketing strategy. Taking a little time to sit down, brainstorm, and come up with a content marketing calendar is a great way to visualize your campaign. It also helps you to plan content in advance and to limit repetition.

Discover what works

Pay attention to different metrics to find out what’s working. Assuming you’re using social media, look at the number of shares, comments, and “likes.” Content that is being shared and talked about is producing the results you want. As you discover what types of content and what subjects are most successful, you now how to go about creating more content going forward.

Understand social trends

In order to avoid sounding irrelevant or uninformed, it’s important to stay on top of social trends within your niche. Make sure you’re aware of trending topics in your industry and then join in on the conversation. By staying current, your content will be relevant and interesting to consumers.

Create a survey

Content marketing doesn’t have to be one-way communication. In fact it’s better when consumers of your content are engaging with you. A great way to promote consumer engagement is to create a survey. It encourages feedback from consumers and tells them that you’re interested in their thoughts. You can then publish the results of the survey.

Utilize visual content

As the saying goes, a picture really is worth a thousand words. Don’t limit yourself to text-based content. Use photos or infographics alongside text to make your content more appealing to a wider audience.

Start a video blog

Many people are overwhelmed at the thought of video marketing. However, video marketing doesn’t have to be expensive or complicated. Video marketing is a great way to stand out of the crowd and it gives you another medium to use for your content marketing campaign.

Repurpose content

If you find yourself running out of ideas, don’t be afraid to repurpose content you’ve already created. Of course you don’t want to simply repost it. You can look back at previous articles that were successful and write a follow up or write it again from a different angle.

Source: Search Engine Watch