Five tips to improve your content marketing strategy

Content marketing is one of those things that a lot of businesses do simply because everyone is doing it. It’s easy to forget what content marketing is really all about. At a basic level, content marketing is simply the creating and sharing of content with the purpose of getting more customers. But many brands get so caught up in the creation of content that they lose sight of why they’re doing it and what their end goal is. The businesses that succeed with content marketing on the other hand are those that understand what content marketing is really all about: building trust. The goal for all content marketers should be to build trust with the consumers of the content.

Unfortunately, getting noticed with content marketing can be difficult when you consider how much content is being created every single day. Every minute, approximately 347 new blogs posts will be added to the world wide web. How can content marketers create content that will actually make a difference and stand out from all that noise? Here are five tips to help.

Know your audience and your outcomes

A mistake many content marketers make is not doing the necessary brainstorming first. Before you create content, you need to have a solid understanding of who your audience is and what you want to achieve with your content marketing efforts. With those firmly in your mind, the content you create won’t be random, it will be calculated and effective

Decide on content type, frequency, and location

This tip builds off the last one. Now that you have determined who your audience is and what you want to accomplish you can think about the best way to go about reaching your audience and your goals. The type of content you want to create and share will be based on your audience, their interests, and your goals. Likewise, how often you create and share content and where you share it will depend on your audience as well.

Share, promote, engage

There is a very fine line between making consumers aware of the content you’re creating, and shameless self-promotion. You want to give consumers a little nudge, but ultimately you want them to discover the content you create and realize the value it offers. You’ll want to find some creative ways to share and promote your content without coming across as forceful and spammy.

Make it easy to connect with your brand

The long term goal of any content marketing strategy should be to get consumers of your content to become your customers. A key way to achieve this is to make it as easy as possible for consumers to connect with your brand. Your content consumers should easily be able to connect with your brand through email, text, and social media without having to search around to learn how.

Analyze and optimize

No matter how great your success with content marketing, you can always improve it. You need to analyze what’s working by evaluating which content is being viewed and shared the most. As you determine which aspects of your content marketing are working and which are not, you need to optimize your content marketing strategy so that it is always becoming better and better.

Source: Entrepreneur