Small businesses and Social Media Marketing

If you own a small business and have been trying to come up with more ways to bring in business, you’ll probably want to start with social media marketing. It is one of the cheapest ways to market your business since you only have to pay for someone’s time to manage the marketing. Since a small business owner can do this themselves, it may take no money at all! Here are a few tips to keep in mind when starting your marketing campaign.

Three important tips

According to Entrepreneur, there are a few things you need to do if you want your social media marketing to be successful.

  • Diversify: It’s never a good idea to put all your eggs in one basket. You need to use Facebook, Instagram, Twitter, Pinterest, Snapchat, and any other popular social media network to market your brand. When Facebook makes a weird change, it won’t hurt as much because you’re using a ton of different platforms for marketing.
  • Google+: You have to use it. Google is the most used search engine, and other search engines often just copy Google’s results. That’s why you need to favor Google as much as possible. If you are registered with Google+, you’re more likely to get listed higher on the page, and Google will have access to your company’s business page that you create. Though it is not most people’s prefered social media network, it is by far the most important right now. Especially since most people are being forced into creating Google+ accounts.
  • Build your brand: The more people that know about your company, the more you’ll sell. Always use the same kind of visuals for branding, and make sure you are in it to remind people who you are, not just to post funny things. Keep your brand in mind as you update your social media accounts and respond to your customers’ posts.


The reason why social media is so successful for marketing is because it leads to referrals. People will share your posts with their friends not realizing it is really a referral. Most people would rather go to a business their friend has already used because it makes them feel more comfortable. Another way to do this would be to use pay per call. You pay the bloggers referring you for every quality lead you get, and their friends and readers are happy knowing they have been referred. It works out well for you and your bloggers!

Source: Entrepreneur