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Eight questions to ask yourself before launching a social media marketing campaign

Unlike most marketing channels, social media marketing is one most business owners are familiar with even before they launch their campaign. That’s because most business owners probably already have at least one personal social media account already. As a result, many business owners think, “how hard could it be,” and start up their free business page and begin posting. While these unplanned and uncoordinated efforts can sometimes be effective, your best chance of succeeding with social media marketing is to do some careful planning first. Here are eight questions you should ask yourself before launching your social media marketing campaign.

What do you want to get out of it?

If you’re just doing social media marketing because everyone else is, chances are your efforts aren’t going to yield good results. If you want to be successful with social media marketing you first need to know what you hope to get out of it. After all, that’s what’s going to determine whether or not your efforts are successful.

Do you have a plan?

Now that you know what you’re trying to accomplish, you can think about how you’re going to go about accomplishing it. You’ll find that different social media platforms will be better at accomplishing different aspects of your goals. Don’t start a social media marketing campaign without a plan.

Who are you targeting?

If your answer, is “everyone, of course,” then you will want to do some more thinking. In an ideal world, every business owner would hope that every person was part of their audience. But different demographics are attracted by different things. If you try to target everyone, you’ll reach fewer people that if you limit your target audience to a specific group. You may decide on several target audiences and have to come up with several different social media marketing strategies to reach them.

What channels will you use?

As already mentioned, certain social media platforms are better for certain aspects of your social media marketing strategy. Do a little research and think about which platform(s) you should use. You may decide on just one, or maybe even several. Just make sure you’re not basing your decision based on which platforms you prefer personally.

How much time can you invest?

Social media can be a great marketing tool, but it can also backfire and damage your company’s image if you can’t invest enough time into it. You should plan on spending at least a little time on it each day. If you feel you can’t invest the necessary time to achieve your goals, you may want to consider hiring someone to do it for you full time.

How will you measure success?

You can’t know if you are successful unless you have decided what success is. Depending on your goals, you should choose to pay attention to those metrics that best highlight what you’re trying to accomplish. If you’re looking to acquire new customers, for instance, then the number of followers you’re getting on social media is going to be especially important to you.

Will you automate postings?

If you plan on posting more often that you are physically able, then you may want to look into automated posts. For a cost, you can automate a portion of your posts. This isn’t a replacement however for regularly getting online and responding to and engaging with your followers.

How will you monitor conversations?

If your followers on social media are asking questions and talking about content you post, going to long without responding or interacting can make them feel unappreciated. It’s important that you not only post content, but that you stay a part of the resulting conversation. Again, if you can’t invest the necessary time to monitor conversations and engage with people, you may want to hire someone who can.

Source: Business 2 Community