Keys to success in social media marketing

More and more businesses are turning to social media as a marketing channel. But any smart business owner should know that social media has the power to make or break a business. The keyword in social media is “social.” It’s an online community where friends and family can do a lot of the marketing work for you. With the click of a button people using Facebook, Twitter, Instagram, or Pinterest can share your business with all of their friends and family. The downside is that this can work against you just as it can work for you. One customer’s bad experience in your store for instance can spark a social media storm.

While no business owner can ever control everything that a customer might say on social media, there are things business owners can do to make sure that social media is working for you and not against you.

Social media marketing tips

Here is a checklist you can use to evaluate your social media marketing efforts:

  • Is your message appropriate for the channels you are using? Each social media platform has strengths and weaknesses. For instance, Twitter is very much text based and the content needs to be very concise. Instagram on the other hand is more visually based; photos and videos are going to be more effective. You can’t use the same content across different platforms. Content needs to be tailored for each social media account you use
  • Is your content valuable? People will quickly lose interest in your posts and tweets if you aren’t providing value in them. If you want people to continue to follow you on social media, you need to be offering them something regularly. This could be in the form of special deals exclusive for those using that social media platform
  • Are you using the right social media platforms? As already mentioned different social media platforms have different strengths and weaknesses. If a certain platform isn’t ideal for your type of business, don’t invest the resources into using that platform. It may be that a social media platform you aren’t familiar with is the best for your business. Don’t be afraid to experiment
  • Are you encouraging sharing? Most important of all, your social media marketing efforts should center on getting people to do your advertising for you. Many will do this for free just because they like your business. You can also consider pay-per-click or pay-per call in which you pay bloggers and other websites to host links that will allow people to be directed to your website or to call your business

Source: Business 2 Business