Engaging content: The key to SEO

Some people think that SEO and Content Marketing are two different approaches to online marketing, but what they don’t know is that you can’t have SEO without content. That is why it is so important to create engaging content for your customers. The point isn’t just to write stuff on a blog every day. The point is to actually give your customers good information and show them how to work with your product or service. But how do you create engaging content?

A keyword frenzie

First of all, your content has to get found before people can engage with it. That means you need to figure out what keywords people are searching and which keywords are best for your site, according to Search Engine Journal. When you are trying to think of good keywords, stop thinking in terms of what the most important words in the article and start thinking in terms of what people are actually searching on the internet. In the last few years, with voice search on smartphones becoming so popular, the keyword mentality has had to change. People are searching whole sentences and questions instead of just a word or two. It is important that you consider this kind of change when creating a list of keywords and incorporating those into your content.

Topics of the century

You obviously don’t just want to write about anything. It needs to be something people are talking about that is narrowed onto your company’s product or service. To get popular topics, you can search Twitter trends or even just look at top stories in Google News. It’s the fastest way to figure out what people are actually looking at and talking about, and it will help you find the best topics. Just make sure you aren’t writing about Britney Spears if you work in the food industry, unless of course it is about a new sponsorship she is doing for McDonald’s.

Encourage engagement

The more people share and talk about your articles, the more popular they will become. And the more people who are stopping by the page to check it out, the more your SEO will increase. Make it easy for people to share your content by having “share” buttons on your articles. And allow for Facebook comments instead of requiring people to create an account on your site. Your customers are more likely to engage if it is easy.

Just wait for calls

Or you could leave all this hard work up to bloggers who you only pay when they send you a quality lead. If you do that, all you have to do is sit back and wait for the phone to ring!

Source: Search Engine Journal