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Eight Tips to Get More Attention With Content Marketing


A lot of time and efforts goes into creating a content marketing campaign. But it can all seem like a waste when it’s not having the desired effects. When no one is consuming the content you’re working so hard to create and share, it can be tempting to just give up. But success with content marketing can still be yours if you follow these 8 tips:

  1. Keep producing. You want to be viewed as a source of information. As soon as you stop producing content, you lose that image. Even when consumers of your content are few, it’s important that you continue to produce content.
  2. Produce relevant content. Of course quality is important too. One reason you may not be getting readers is because your content isn’t relevant to your target audience. You may need to take a step back, do some more research on your audience, and think about how you can tailor content that will be relevant to them.
  3. Emulate. It’s okay to look at what your competition is doing. Look at successful content marketing campaigns. Study them and then strive to emulate. Emulation isn’t the same as copying, your content will still be your own, but pay attention to what works and what doesn’t.
  4. Automate. Don’t feel like you have to do all of the content creation yourself. Open it up and let the community create some content for you. Forums and surveys are a great way to get valuable information from consumers and you get to be the moderator rather than the content creator.
  5. Reevaluate expectations. Keep in mind that you don’t always have to hit a home run. Sometimes its better to just try to get base hits. If you’re trying to make every content piece a Pulitzer Prize winner, chances are you’re not producing enough content. On the other hand, if you’re pumping out something each day, you may want to cut back and focus more on quality.
  6. Test. Comedians learn fast which jokes are funny and which ones aren’t by paying attention to how the audience reacts. It’s the same with content marketing. You can test the effectiveness of your content marketing efforts by gauging your audiences response.
  7. Learn from others. Study the content others in your niche are creating and use that material to strengthen your own content marketing efforts.
  8. Make time. Good content marketing takes time. Make sure you’re investing enough of it to study the market and produce relevant content. If you can’t invest the time, pay someone who can to manage the content creation for you.


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Source: huffingtonpost.com/sajeel-qureshi/8-content-marketing-tips-_b_5579296.html