Easy ways to boost your SEO

If you don’t know what SEO is, that’s okay. It’s basically just a quick and easy way to say you are working on boosting your ratings on Google. But how can you get your website to come up number one? Or how can you even get your company on the first page of search results? Thoughthe formula is always changing, and there’s never going to be one straight answer, there are a few things you can do to boost your SEO. When you have a million other businesses trying to do the same thing as you, you need to stay competitive and get on top. Here are a few tips.

Analyze the data

The first thing you need to focus on is Google Analytics, according to the Huffington Post. This is a free tool for all business owners. It will help you determine exactly which pages are getting more hits and which ones are basically useless on your website. By analyzing what content actually drives people to your website, you will be able to more easily determine how to make that content better and what your audience wants to see. The more people you get to your website, the higher your site will appear on Google searches.

Building relationships in the market

The second thing the Huffington Post suggests is that you need to build relationships with others in the market. Find them and start talking about how you can help each other. Maybe you could guest blog for them in exchange for a guest blog on your site. Even if they don’t want to guest blog for you, they might be willing to let you guest blog. Either way, having real, established links from your site to other companies will help your ratings a ton.

Encourage customer reviews

The next recommendation is to always encourage your customers to leave reviews on Google+ and other review sites. The more positive reviews you get, the more your website will show up in search engines. Google especially favors its own social networking site Google+, so make sure you stay on top of that. Respond to bad reviews explaining your position or trying to solve the problem immediately. It will show you put an effort into taking care of customers.

Go Mobile

If you aren’t on mobile yet, you’d better get started. Most people browse the web from their smartphones now, so if your site won’t load fast enough or isn’t user friendly, you’ll be very behind. If Google sees that people only like to stay on your site for a few seconds, it will lower your rankings.

Make it easier for yourself

The easiest thing to do is to simply put it in the hands of someone else. With pay per call, you hand off all the marketing to bloggers looking to make some extra cash. They will do it since they get paid over $10 per lead, and you’ll love it because you only have to pay them if someone actually calls in to learn more about your company. It is a win-win for both sides! They will have to follow all these marketing tools, but at least it’s something off your plate. Plus, the more bloggers that are blogging about you, the higher your rankings will go on Google.

Source: Huffington Post