Click To Call: The New Currency For Sales, Through Mobile

Click to call

Have you wondered how many sales you might be losing just for not answering a phone call on time? This, if your potential customer takes the time to make that phone call to inquire about your product or service, which not always happen. A number listed on a website won’t do the trick, but have you heard of Click-To-Call?

Marchex, a mobile advertising analytics company that connects online behavior to real-world, offline actions, recently hosted a webinar where they explained how important it is for your business to be accesible so customers can easily reach you through mobile. It’s not only about having a website and list your company’s phone number anymore, or even live chat: the numbers shown in the U.S. Local Advertising Forecast 2016 report favor a mobile interaction that leads to conversion:

* Mobile usage is growing – 79% smartphone penetration in the US, and is growing

* 3 out of 4 mobile interactions lead to conversions

* These actions happen quickly, within one hour from the initial search

* The opportunity to inlfuence buyers is very high and higher than any other media analyzed

* It’s all about Calls to Action

What does all this mean? There is a huge change in the way consumers are behaving in relation to business and brands: the number of phone calls through click-to-call is growing as an alternative for customers to interact with a company.

Marchex has identified 3 most frequent types of calls: product-service (71%), unanswered (16%) and non product-service related, like personal or vendor calls (13%).

Taking this into consideration, there are some key questions you have to answer as soon as you can, in order to make sure your marketing efforts put money into your company’s bank account:

Are you answering the phone?

How can you improve the service?

When someone doesn’t buy, why?

Which keywords drive phone calls?

Which pages drive phone calls (main website, landing pages, pages with a click-to-call button)?

Regarding the last two questions, companies are already making decisions to optimize their websites, landing pages, mobile marketing to make it more user-friendly and improve the customer experience.

What are you going to do?

Imagine that 16% of unanswered calls are product-service related, with a caller on the other end of the line willing to buy.

Or what about the 13% of non product-service related calls? What if that 13% was filled with quality calls, with interested, potential buyers? If you’d like to improve the amount of quality calls your reps receive everyday, don’t hesitate to contact us or give us a call to the number (857) 401-8096.