What is Affiliate Marketing


One of the first things to happen when the internet first began to gain mainstream acceptance, was that companies realized they could use the web to market their products on web pages. Website owners worked hard to build their sites and they wanted to be able to make a living. It was a perfect match for the content creators and companies. In the early days of the internet, most sites used CPM or fixed placement. CPM leads were charged as a flat rate for every 1,000 impressions. For instance, a website may negotiate a flat $1 for every 1,000 page views. The other early method was fixed placement, a company or advertiser would pay a website a flat fee to post a banner or ad on the page, regardless of how many people visited the site.

These early forms of advertising were great for website owners, but there was no way to know if the ads worked and there was a lot of fraud. Many sites would fake page views by just refreshing their browsers or just submit fake data. After a few years, advertising companies wised up and devised new accountable forms of online advertising like affiliate marketing.

In Ring Router’s case affiliate marketing is just a relationship between Insurance Agents/Companies, Ringers (You) and Consumers. Affiliate marketing is one of the most accountable methods of advertising. Because the only way a website makes money is if the consumer calls, buys or click on an ad, website owners can’t fake data. They need to make their content good enough that people will want to click on an ad or call to buy something. Many website like this type of marketing because they can make more money. In Ring Router’s case, for every person who calls your number, you make about $14. If you were paid for CPM, you would need to attract 14,000 people to your website to make the same amount of money. While affiliate marketing can make you more money, you have to have a site with good traffic for it to pay off.

Most affiliate programs require website owners to embed cookies on their site to track visitors. Cookies are the only way advertisers know which site the buyer came from. Cookies are coming under attack due to privacy concerns. Most browsers are starting to automatically block cookies. This is going to break most affiliate programs.

The advantage of Ring Router is you don’t need cookies on your website. All you need to do is place an ad on your site. No one needs to click on the banner or go to another site. People just call you number and you get paid. If browsers begin to block all cookies by default, you will not be affected.

If you are looking to start doing online marketing, please email us with the dimensions of the ad you need and we will send it to you.