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Affiliate marketing tips: How to engage with bloggers

So you’ve decided to get into affiliate marketing. You’ve done a little research and recruited a few bloggers to help get your affiliate marketing campaign off the ground. But now that you have affiliates, you need to learn how to engage them if you want to get the most out of your affiliate marketing efforts. Here are some tips for engaging your affiliates.


Many professional bloggers offer media packages for a set rate. It’s a great way to get started in working with an affiliate. But if you really want success through affiliate marketing, it’s crucial that your affiliates have a vested interest in your success. A great way to achieve this is by offering a commission. If they get a portion of every sale that results from a lead they generated, they have a great reason to work hard to send you leads. It’s a win-win for you and your affiliates.


Compared with large advertising companies, blogs are a lot more personal. Bloggers rely on personal relationships with readers and with affiliates. As long as you’re just another client, your affiliate marketing campaign won’t be as effective. Strive to have a true relationship with your affiliates. Think of them as business partners rather than just another marketing channel.

Product samples

Along with building relationships with affiliates, it’s important that they have an interest in what they’re blogging about. They’ll be better able to promote your product or service if they’ve seen it and/or used it first hand. Offering affiliates product samples is a great way to get them more engaged in generating leads for you.

Cross promotion

Affiliate marketing relationships are mutually beneficial. Because your success depends on each other, you should be participating in cross promotion. While your affiliates should be driving leads to you, you should be driving your customers to their blogs. Bloggers will work harder for affiliates that promote them.

Share data

Many bloggers are used to getting a paycheck as well as a brief look at the number of clicks or sales he/she generated. But most bloggers never get to see any other metrics. As an affiliate you should be giving bloggers as much data that you can get your hands on. Sharing data with bloggers will help you both collaborate better as you discover what’s working and what isn’t. Your bloggers can have a better idea of what strategies to use going forward to drive more business to you and earn a bigger paycheck.

Source: Practical Commerce